WHAT
WE DO
SERVICES
Maroon Society works with organizations advancing the public good by providing the following services:
Program Evaluation
Needs Assessments
Strategic Planning
Communications Optimization
Policy Development
Political Polling and Messaging
Consumer Insight
Segmentation
Customer Experience
Attitude and Usage
Brand and Advertisement Tracking
Diversity: Racial, Gender, and Sexual Minority
INDUSTRIES SERVED
OUR CLIENTS
Our expertise is focused on key sectors.
HOW WE DO IT
METHODS
Our fact-based approach involves a mixture of quantitative and qualitative techniques.
Quantitative
Intercept Surveys
On-line Surveys
On-board (Transit) Surveys
Geographic Information Systems
Database Pairing (e.g., Census, CDC)
Qualitative
Focus Groups
In-Depth Interviews
Ethnographic Studies
Participant Observations
Group Challenges